Digital Marketing Professional Program

BIT's Digital Marketing training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Social Media Marketing, and Google Analytics.

What will i learn?
  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of various marketing channels and mixed marketing models
  • SEO and on-page optimization tips, Email and mobile marketing
  • Working with Google Webmaster, Basics of social media marketing
  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
Description

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis. 

Digital Marketing Professional Program training course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact. This course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

For more inquiries, visit our near BIT Training center or e-mail on inquiry@bitbaroda.com or visit one of the BIT Training Centers located in Vadodara (Manjalpur, Sayajigunj, Waghodiya).

Requirements
  • There are no specific prerequisites for taking up this course.
Other related courses
Become a Digital Marketing expert by mastering skills like positioning strategy of a product, branding decisions, understanding pricing strategies, preparing communication plan, marketing analytics, SEO, SEM,SMM, etc. with Digital Marketing Master Program training course.
Our Digital Marketing training course will help you gain full proficiency in Digital Marketing skills like search engine optimization (SEO), search engine marketing (SEM), Google Marketing and social media, content marketing, email marketing, etc.

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