- How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
- How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
- How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
- How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
- To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
- To examine brand management decisions including the strategies and tactics to build and manage brand equity
- To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
- To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
The Digital Marketing Master’s Program training course equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in Digital Marketing. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach. This course cover digital design making, website development, web hosting, SEO for website and SMM for website with digital marketing activities.
This course will prepare you in detail for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google AdWords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact. This course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.
For more inquiries, visit our near BIT Training center or e-mail on inquiry@bitbaroda.com or visit one of the BIT Training Centers located in Vadodara (Manjalpur, Sayajigunj, Waghodiya).
- There are no specific prerequisites for taking up this course.
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